
PRESS RELEASE
IFA 2014 - ASUS MEMO PAD 7
MeMO Pad 7 has a 5MP rear-facing, autofocus camera and a 2MP front-facing camera to cover a wide range of picture-worthy moments,
from everyday snapshots and selfies to creative photography sessions. MeMO Pad 7 features PixelMaster, an exclusive ASUS camera technology
comprising a set of features including Time Rewind Mode and Selfie Mode that improve camera performance and make it easier for users
to capture great photos and videos.
FAST, EFFICIENT PERFORMANCE
MeMO Pad 7 is powered by a 64-bit quad-core Intel® Atom™ Z3560 processor that delivers powerful, energy-efficient performance for
smooth web browsing, responsiveness when running high-performance applications, and long battery life.
MeMO Pad 7 is available in Wi-Fi-only and LTE/Wi-Fi versions. The LTE/Wi-Fi version features an Intel XMM™ 7160 LTE modem that provides
ultra-fast connectivity for high-speed web browsing, streaming video, and music. It is optimized for low power consumption for
improved battery life in active and standby modes. MeMO Pad 7 supports the most common LTE bands for global mobility and use in
many major markets around the world.
“Consumers have high expectations of their tablets nowadays – they increasingly rely on tablets for usages that require high processing
power and connectivity. The ASUS MeMO Pad 7 ME572C/CL fulfils these needs by combining the lighting-fast performance and long
battery life provided by the Intel Atom processor, with the option of ultra-fast LTE connectivity enabled by the Intel XMM 7160 modem,”
said Erik Reid, Vice President of Intel Mobile and Communications Group and General Manager of the Tablet Business Unit.
SLIM, LIGHT, AND STRONG
Made with a fiberglass body and duralumin frame, MeMO Pad 7 is strong and durable, yet has an incredibly slim design. Only 8.3mm
thick and weighing just 269g, the redesigned MeMO Pad 7 is thinner, lighter, and even more portable than its predecessor. MeMO Pad 7
incorporates ergonomic design elements such as rounded edges that make it comfortable to hold and use.
100-WORD SUMMARY
ASUS today announced the new MeMO Pad 7 (ME572C/CL), a 7-inch Android 4.4 (KitKat) tablet featuring a Full HD IPS display, 64-bit quad-core
Intel® Atom™ Z3560 processor, and optional 4G LTE connectivity in a thin, lightweight, stylish, and durable design. MeMO Pad 7 comes with ASUS
ZenUI, the ASUS-exclusive mobile user interface. Inspired by clutch bags and wallets, MeMO Pad 7 has a unique, elegant look that, combined
with its powerful functionality, makes it the perfect everyday companion and fashion essential. MeMO Pad 7 is available in three luxurious textured
finishes and sophisticated colors, including Rose Champagne, Gentle Black, and Burgundy Red.
ABOUT ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading
enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office,
with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks,
servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS
won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees
around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2013 was approximately US$14 billion.
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